Froehling Anderson has updated and defined our logo and company, Froehling Anderson Accountants & Advisors. There were many components and brand values considered when starting this updated identity of our firm. This is the breakdown of the new logo within the Froehling Anderson organization.
The bold and solid form of the F shows the history and stability of Froehling Anderson. As a company, we are sturdy and trustworthy.
The strong capital letters in our name provide balance to the bold forms of the F and A. A mixture of thick and thin san serif fonts give a feeling of authority, while maintaining a sense of modernity.
Use of White Space
The white space of the A demonstrates how we are open, provide fresh solutions, and are transparent in all of our practices.
The addition of the structured lines indicate that this is an updated identity of Froehling Anderson. While holding true to FA’s icon branding elements, the new text pops with a subtle splash of color, showcasing the new and fresh extension of the company.
Blue symbolizes trust, loyalty, and sophistication. Froehling Anderson has over 70 years of experience and a history of success in business consulting, tax, audit, and accounting services. Gray represents wisdom, stability, and balance. We put the people before the numbers. We are committed to client service and building long-lasting relationships with our clients.