Why did you decide to add “Advisors” to the new logo? Why now?
Froehling Anderson has been advising clients and individuals for over 70 years. In fact, we were a business consulting firm before hiring our first CPA. Through those decades of experience, our team has developed a strong understanding of the industries we serve, allowing us to provide an unparalleled level of guidance and understanding. As the economy and market continues to evolve, a clear need was established to utilize our relationships and experience to partner on a deeper level with our clients. There couldn’t be a better time to add advising to not only our masthead, but truly offer additional distinct advising services.
What does the term advisors mean to Froehling Anderson?
Advisors means we listen, understand and guide our clients to the best possible solution to their questions. Advising is the base of what we do—sharing knowledge, collaborating solutions, nurturing your success, and to better their lives, businesses and vision.
What do you hope to communicate to potential clients about FA through the new logo?
Froehling Anderson is more than a CPA firm. We are trusted allies and advocates for your business and goals. Our team is fully dedicated to your vision and drive to achieve your business goals.
How does the updated logo reflect the updated vision of Froehling Anderson?
It showcases not only our depth of services, but our desire to execute beyond your taxes or audit. We want to help businesses and individuals navigate the water to achieve their dream. The Froehling Anderson team combines their knowledge and experience to go above and beyond on every file and provide a full-service approach to your business needs and growth.
How does F.A.’s new logo enhance the overall message of Froehling Anderson’s purpose and values?
Our values are the bedrock of our business: integrity, objectivity, creativity, provide solutions and have fun. The new logo showcases our desire to take these values and sew them into the soul of everything we do. Your CPA firm should do more than file your taxes—they should advise and lead you to make great business and personal decisions every day.